Thursday, May 2, 2024

Guide to Website Design for Small Businesses With Examples 2023

design small business website

In fact, WordPress’s steep learning curve and time-intensive customization process keeps us from recommending it to businesses that just want a small, simple website. Because if you’re not going to harness WordPress’s full capabilities (which you’ll need the Business plan to do), you might as well use an easier website builder. WordPress.com’sPremium plans offer hundreds of templates and themes, plus thousands of third-party integrations and plugins. This means almost limitless design and feature options for your site.

Add Useful Pages and Engaging Content

Plus, it creates striking, clean websites with ease, so you’ll have the perfect online storefront for your bath bomb boutique or cosplay supply store. It has built-in functionality that lets you accept credit card payments, track your customers, create gift cards, and so much more. Of course, one builder can’t be all things to all people, and Wix might not work for every small-business website. Its prices, while reasonable, aren’t the lowest, and it doesn’t offer the most plugins or the best ecommerce store tools.

What’s the best website builder for small businesses?

I’ve used Squarespace to build sites before and the drag-and-drop editor is still intuitive to me. With that said, it requires multiple clicks to get to some features, so it can be a bit tedious to use. In a way, Squarespace’s builder reminds me of using WordPress with Elementor to build blocks, but Squarespace groups elements together so you aren’t building everything from scratch.

Transferring Your Site to a New Website Builder

And, always use JPEG formats, as they’re generally more compressed than PNG files. Think of your navigation as a map that they can easily grab to find what they need. The better navigation you have, the better experience customers will have on your site and the higher their chances of staying and revisiting. All those repeat visits will eventually help you rank higher on Google and boost your online brand presence.

Best website builder for small business of 2024

You’ll want to choose easy navigation systems and build pages that enable fast load times. To accommodate a range of user abilities, follow Section 508 guidelines to make your site as accessible as possible. You can choose any name you want, but it’s best to have one that matches your business or professional name. Not only does this keep your branding consistent, but it can also significantly impact how you appear in search engine results. A good domain name may help you place higher in rankings, which can increase the number of people who click to access your site.

Shopfiy: Best for brand-new ecommerce businesses

9 Cheapest Website Builders In 2024 – Forbes Advisor - Forbes

9 Cheapest Website Builders In 2024 – Forbes Advisor.

Posted: Thu, 21 Mar 2024 07:00:00 GMT [source]

Having happily used HostGator’s website-hosting service in the past, we were interested in its website builder. But there’s no free trial, and we prefer a service that you can try before paying rather than investing time and having to ask for a refund within the 45-day guarantee period. Editing web pages is as easy as selecting an item on the page and using the pop-up menu to format or customize it. The drag-and-drop interface allows you to move elements or resize them, although you don’t get as much control as you do with Wix. As you might expect, you can embed items from other Google apps, such as Google Calendar, Google Forms, and Google Maps. In any case, the WordPress software works similarly whether you host your own site or let WordPress.com handle it, and you can import and export your data if you need to change hosting services.

Tomorrow’s success starts today.

You shouldn’t have to spend more of both trying to find the best website builder for small business—and with our recommendations, you won’t have to. All of our favorite website builders offer a free trial so you can try your favorites. Add the keywords you want to target to your keyword list and get started creating content to drive traffic to your website. Webflow University includes courses, single lessons, videos, and a community forum to walk users through the product. However, it’s got one of the best knowledge bases of any website builder.

design small business website

With 20 years of experience, Kiran Aditham has navigated the field in editorial and writing, from working with major pubs like Adweek, AdAge and PSFK to now working at Forbes Advisor. Most web hosting companies charge around $5 to $15 per month for hosting, but you can get discounts if you sign up for a long-term contract. Depending on the popularity of your domain name and top level domain (.com, .org, .site, et al.), the cost could be very low ($0.99 per year) or very high ($300+). A unique feature of Duda is that it allows you to leave comments on pages.

A simple, completely free site builder: Google Sites

Divi AI considers your prompt and information about your website to create the perfect page outline, then builds it and fills it with content and imagery, bringing it all to life in no time. The company also has links to its social media accounts right on the homepage, which encourages community building and helps the bakery stay engaged with its social media followers. If you linger on the homepage, you get a newsletter popup, which is an excellent tool to collect prospects' and customers' information for marketing.

See why 100’s of businesses have trusted HigherVisibility since 2009. Schedule a consultation with a website design expert at HigherVisibility today. If your small business is going to have a website (it definitely needs one) you should make sure it’s worth the investment.

During our tests, customer support was helpful but difficult to reach due to strange redirects to Weebly. Wix won’t interfere if you really want to use Comic Sans and a low-res image of a greasy sandwich to poorly advertise your diner. None of the other site-building apps did much advising, either, but their editing tools didn’t offer as many opportunities to make a disastrous design blunder. Also, because Wix is so robust, its administrative section has a ton of menus, which can be overwhelming.

There are only nine free e-commerce templates from which you can choose. If you don’t mind paying, there are dozens of premium templates available, but they cost about $100 on average. Depending on which website builders you compare to Squarespace, it’s either on par with others for cost or far more expensive; I rarely find Squarespace the cheapest option.

I watched as she tried to create the same website about dragons and other mythological creatures with varying degrees of success and satisfaction. There are also powerful features like the Wix blog maker and online portfolio builder that allow you to showcase your business’s projects and brand voice. Indeed, many small businesses start out selling products through Instagram or Facebook. Plus, social media is superb for building brand awareness and interacting with customers directly. Your Instagram account is perhaps the best place to launch a promotion or contest and still, it can’t do everything for you. Squarespace is one of the most popular and best website builders because it’s packed with useful features.

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